Develop Strategies and Programs. Based on predetermined objectives, decision makers then design long-term strategies or actions to achieve goals and also specific short-term programs or actions to implement the strategy.
Marketing Plan is a planned implementation of marketing resources to achieve marketing objectives. This means, Marketing Plan is a systematic process in designing and marketing of marketing decisions. The marketing plan will focus on information gathering, information dissemination formats and the structure of development and coordinating the company's strategic and tactical responses.