In addition, unified understanding of marketing plan according to experts that according to MC Donald. According to Strategic Marketing Planning is a management process that leads to marketing planning. Planning is a logical sequence and a series of activities towards the determination of marketing objectives and formulation of plans to achieve goals.
Running a business certainly can not be separated from the purpose of doing business is to achieve profit. In an effort to achieve profit, have you had a good marketing plan? Or it turns out your business is running in place without any clear management.