Running a business certainly can not be separated from the purpose of doing business is to achieve profit. In an effort to achieve profit, have you had a good marketing plan? Or it turns out your business is running in place without any clear management.
The purpose of the Marketing Plan is to identify and create competitive advantage. Marketing planning is the real form of the company to provide a strategic response to a changing global competition pattern consisting of: business size adjustments, changes in product and market scope, creation of new networking relationships with other organizations.