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In addition, unified understanding of marketing plan according to experts that according to MC Donald. According to Strategic Marketing Planning is a management process that leads to marketing planning. Planning is a logical sequence and a series of activities towards the determination of marketing objectives and formulation of plans to achieve goals.
Marketing plans include overall marketing strategies, pricing, sales tactics, services and warranty policies, advertising and promotion, distribution, product desires, market research or market research. The steps to conduct market research are: identifying problems, collecting data, analyzing and interpreting data, drawing conclusions and taking action.