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Marketing Plan Coca Cola Images Concept Caught Undermining Public Health Initiatives Article Coke

Marketing Plan Coca Cola Images Concept Caught Undermining Public Health Initiatives Article Coke 2017 De

Firms that are successful in marketing invariably start with a marketing plan. Large companies have plans with hundreds of pages; small companies can get by with a half-dozen sheets. Put your marketing plan in a three-ring binder. Refer to it at least quarterly, but better yet monthly. Leave a tab for putting in monthly reports on sales/manufacturing; this will allow you to track performance as you follow the plan.

Develop Strategies and Programs. Based on predetermined objectives, decision makers then design long-term strategies or actions to achieve goals and also specific short-term programs or actions to implement the strategy.

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