The benefits of Marketing Plan, including: to achieve better coordination of activities. To identify expected developments. To improve the organization's readiness to change. To minimize the irrational response to unexpected responses. To reduce conflicts about how organizations should move. To improve communication. To urge management to think systematically. To expand the adjustment of existing resources to elicit preferred opportunities.
Develop Strategies and Programs. Based on predetermined objectives, decision makers then design long-term strategies or actions to achieve goals and also specific short-term programs or actions to implement the strategy.