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Conduct Situation Analysis. At this stage, the analysis performed is SWOT analysis (streghts, weaknesses, opportunities and threats). This analysis includes opportunities and problems caused by buyer trends and situations, competitors, costs and also regulation. In addition, this analysis also includes the strengths and weaknesses of the company.

In addition, unified understanding of marketing plan according to experts that according to MC Donald. According to Strategic Marketing Planning is a management process that leads to marketing planning. Planning is a logical sequence and a series of activities towards the determination of marketing objectives and formulation of plans to achieve goals.

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