What efforts can be made to increase profit? His answer with marketing. In marketing there is certainly a formula and strategy. What is a marketing strategy? and what's the difference with marketing planning. Let's have surgery one by one before we make a marketing plan.
Ideally, after writing marketing plans for a few years, you can sit back and review a series of them, year after year, and check the progress of your company. Of course, sometimes this is hard to make time for (;there is that annoying real world to deal with);, but it can provide an unparalleled objective view of what you've been doing with your business life over a number of years.