The benefits of Marketing Plan, including: to achieve better coordination of activities. To identify expected developments. To improve the organization's readiness to change. To minimize the irrational response to unexpected responses. To reduce conflicts about how organizations should move. To improve communication. To urge management to think systematically. To expand the adjustment of existing resources to elicit preferred opportunities.
Running a business certainly can not be separated from the purpose of doing business is to achieve profit. In an effort to achieve profit, have you had a good marketing plan? Or it turns out your business is running in place without any clear management.