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What efforts can be made to increase profit? His answer with marketing. In marketing there is certainly a formula and strategy. What is a marketing strategy? and what's the difference with marketing planning. Let's have surgery one by one before we make a marketing plan.

The plan should cover one year. For small companies, this is often the best way to think about marketing. Things change, people leave, markets evolve, customers come and go. Later on we suggest creating a section of your plan that addresses the medium-term future--two to four years down the road. But the bulk of your plan should focus on the coming year.

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