The purpose of the Marketing Plan is to identify and create competitive advantage. Marketing planning is the real form of the company to provide a strategic response to a changing global competition pattern consisting of: business size adjustments, changes in product and market scope, creation of new networking relationships with other organizations.
What efforts can be made to increase profit? His answer with marketing. In marketing there is certainly a formula and strategy. What is a marketing strategy? and what's the difference with marketing planning. Let's have surgery one by one before we make a marketing plan.