The results of marketing planning focus on the consumer. This can lead to competitive advantage through lower prices than competitors for the same benefits or uniqueness of benefits that can cover a high price.
Marketing Plan is a planned implementation of marketing resources to achieve marketing objectives. This means, Marketing Plan is a systematic process in designing and marketing of marketing decisions. The marketing plan will focus on information gathering, information dissemination formats and the structure of development and coordinating the company's strategic and tactical responses.