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Setting Goals or Goals. Objectives or targets are specifically formulated and identify the level of performance that the organization is expected to reach at any given time in the future by considering the reality of the problem and the environmental opportunities as well as the strengths and weaknesses the company has.

Develop Strategies and Programs. Based on predetermined objectives, decision makers then design long-term strategies or actions to achieve goals and also specific short-term programs or actions to implement the strategy.

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