What efforts can be made to increase profit? His answer with marketing. In marketing there is certainly a formula and strategy. What is a marketing strategy? and what's the difference with marketing planning. Let's have surgery one by one before we make a marketing plan.
Who should see your plan? All the players in the company. Firms typically keep their marketing plans very, very private for one of two very different reasons: Either they're too skimpy and management would be embarrassed to have them see the light of day, or they're solid and packed with information . . . which would make them extremely valuable to the competition.