Running a business certainly can not be separated from the purpose of doing business is to achieve profit. In an effort to achieve profit, have you had a good marketing plan? Or it turns out your business is running in place without any clear management.
In addition, unified understanding of marketing plan according to experts that according to MC Donald. According to Strategic Marketing Planning is a management process that leads to marketing planning. Planning is a logical sequence and a series of activities towards the determination of marketing objectives and formulation of plans to achieve goals.