Running a business certainly can not be separated from the purpose of doing business is to achieve profit. In an effort to achieve profit, have you had a good marketing plan? Or it turns out your business is running in place without any clear management.
Firms that are successful in marketing invariably start with a marketing plan. Large companies have plans with hundreds of pages; small companies can get by with a half-dozen sheets. Put your marketing plan in a three-ring binder. Refer to it at least quarterly, but better yet monthly. Leave a tab for putting in monthly reports on sales/manufacturing; this will allow you to track performance as you follow the plan.