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The results of marketing planning focus on the consumer. This can lead to competitive advantage through lower prices than competitors for the same benefits or uniqueness of benefits that can cover a high price.

The benefits of Marketing Plan, including: to achieve better coordination of activities. To identify expected developments. To improve the organization's readiness to change. To minimize the irrational response to unexpected responses. To reduce conflicts about how organizations should move. To improve communication. To urge management to think systematically. To expand the adjustment of existing resources to elicit preferred opportunities.

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