The purpose of the Marketing Plan is to identify and create competitive advantage. Marketing planning is the real form of the company to provide a strategic response to a changing global competition pattern consisting of: business size adjustments, changes in product and market scope, creation of new networking relationships with other organizations.
Marketing Plan is a planned implementation of marketing resources to achieve marketing objectives. This means, Marketing Plan is a systematic process in designing and marketing of marketing decisions. The marketing plan will focus on information gathering, information dissemination formats and the structure of development and coordinating the company's strategic and tactical responses.