Marketing Plan is a planned implementation of marketing resources to achieve marketing objectives. This means, Marketing Plan is a systematic process in designing and marketing of marketing decisions. The marketing plan will focus on information gathering, information dissemination formats and the structure of development and coordinating the company's strategic and tactical responses.
The plan should cover one year. For small companies, this is often the best way to think about marketing. Things change, people leave, markets evolve, customers come and go. Later on we suggest creating a section of your plan that addresses the medium-term future--two to four years down the road. But the bulk of your plan should focus on the coming year.